Voice & tone map —

Queue

What is Queue?

Queue is a new kind of dating app with one intention — to get users to the endgame faster.

If we learned one thing out of 2020, it is that close and comfortable relationships are more important than we ever thought before. But what does that mean in a world of social distancing? Well, that’s why there’s Queue.

Just binged every episode of Downton Abbey? Did you decide to rewatch every Marvel movie in release order and then again in chronological order? Maybe you’re looking for recommendations a little out of your comfort zone. With the user’s data from the most popular streaming apps, Queue will find matches with the same interests in film and TV, and then suggest a virtual “Netflix and Chill.”

This app is an ongoing process, I started by structuring a voice and tone map to better define how we talk to the user through the app:

There is more coming from Queue! This section will update as more is ready to share.

Liked this? Check out some of my other work:

Error Flow & UX Copy — Content Audit, Homepage & CTAs — Style Guide